With the right kind of knowledge and mindset, you can leverage the power of social media to drive traffic to your product and increase your sales. For whatever reason, there is a notion that social media traffic converts rather poorly, which is why too many entrepreneurs choose to ignore it altogether.
However, what if we told you there is a way to make it work that is both fun, engaging, and is built around helping people solve their problems on top of that? To make it even better, you're effectively tapping into a pool of customers not many other marketers are willing to explore, which means there's less competition for you.
Excited? Let's start by exploring the untapped potential of social media and discussion boards.
These are the hidden gems of traffic you can harvest while your competitors are butting heads in a never-ending SEO and paid ads war. Not that these aren't important, but you should never put all your eggs in one basket.
Now, here's a brief overview of each platform you can learn to drive traffic from (we'll cover this in a minute):
- Twitter. It allows you to message your potential users directly, while also helping you build an online presence.
- Quora. This platform is based on providing answers to the users' questions, which is perfect for the method we're about to reveal.
- Reddit. This community is brutal and honest, so don't expect them to pull their punches. But there is no better place to get very important feedback (based on which you can upgrade and polish your product) and – should you gain their respect a loyal user base.
The days of blatantly spamming your offer on social media in hopes of making more sales are long gone. Nowadays, it's all about giving value. In other words, you should find relevant posts or conversations then chime in where appropriate and answer their questions. Since you probably know your target niche inside and out, this should pose no problems to you.
On the off case that you don't, you can simply Google the answer and reply to the question. Done! Not only that you've helped someone, you've also learned something new and attracted a great number of potential customers, all in one go. Talk about efficiency!
Now that you know the gist of it, it's time to learn about the obstacles that are blocking your path. If you've tried doing something similar, you know how difficult it is to find relevant conversations on Twitter, Quora and Reddit. In fact, you can spend countless hours doing this and only find a couple of relevant results to show for it.
This is probably the number one reason why so many webmasters give up too quickly; they simply lose motivation due to how tedious and tiresome the process it. Well, at least that used to be the case until clever software developers have started putting the modern IT technologies to use.
Enter 2019, and we have Armada, an AI-powered social listening tool that will quickly crawl the above-mentioned platforms and propose a list of discussions and users you can engage with. In essence, it does the job done incredibly fast and saves you countless of hours you would have spent researching this manually.
Here's an example of how Armada can help you bring your lead acquisition efforts to a whole new level while also saving a ton of time in the process:
In this particular example, don't be too salesy and try to push your product. It just doesn't work that way. You can, however, reply with your company's Twitter account and give some helpful advice on how to get rid of acne. Then, since the user you've helped already sees you as an authority on the subject, you might have just landed another sale, all while getting your brand out there (notice the number of followers this user has).
Concretely speaking, Armada can bring you qualified leads not only from Twitter, Quora, and Reddit, but from other relevant blogs and communities as well. It is capable of finding the right conversations without you having to lift a finger. In other words, having the option of crawling so many platforms at the same time with custom-defined filters is a major time-saver, and no modern marketer's arsenal should be without it.
Armed with both the knowledge and the tools to reach your marketing goals, it's up to you whether you'll put them to good use or not. Are you ready to bring your sales to an all-time high?
Sign up on Armada to boost your sales efforts.